The original Tea Scoop Identity Design right now is a very elegant design, but it doesn’t match the feeling that both the shop and the website give. It also doesn’t give off the same happy, fun, and loving quality that the owners convey about their products. For the Identity Redesign I brought in whimsical elements and feelings in order to create anidentity that is more in line with the vision and emotion of the owners and the company.

Essentially, I wanted to convey what the owners express from how they became a small startup business over the process of twenty years of hard work, “It’s never too late to bring your dream to life.”

I used a bee as the mascot for their company, this is due to the fact that their best seller since they have opened has been “The Dirty Bumblebee.”